It’s no question that a good Facebook ad campaign is a great way for any business to reach what could seem to be the farthest of markets. Apart from that, it could also make potential customers that are actually near you aware of your company, increasing chances of gaining a loyal local following.
Before exploring this complex aspect of the marketing world, it’s important for a company to know what it’s about and what its goals are with the campaign. With that, here are some questions you may want to ask yourself before committing to a campaign via Facebook Ads.
What Exactly Do You Wish to Achieve With the Campaign?
Answering this question before anything else is crucial because it sets the overall direction of your Facebook Ads strategy. Do need more traffic? More conversions? More sales?
By answering this question, you set the base for everything else. At the first level of setting up your ad, you need to set whether your campaign is for
- Consideration, or
You cannot pick one when you are not sure why you’re setting it up in the first place.
Do You Know Your Audience?
Any campaign will require a target audience in order to be established and run properly. You need to know which audience you’re going to set your focus on.
Facebook Ads has a feature allowing you to target your desired market based on demographics and interest. You can’t provide input unless you have a clear understanding of who you want to sell to. Without this input, you cannot expect a substantial output.
Know the location, gender, age, and language of those you wish to invite to your business. This isn’t just for the Facebook feature, either. Knowing these things directs what content you’re actually going to put in your ads. Subsequently, you will be able to figure out how, when, and where you’re going to post these ads.
How Do You Plan to Warm Up to Your Audience?
With all that cleared, you can now focus on your ads and how you plan to use them to make your intended market ready to transact with you.
Is providing free content for your audience a viable option in relation to the business you’re in? If so, along with your ads, you may want to regularly post educational, interactive, and/or entertaining content as well. This is to help establish a connection with them.
Is giving discounts an option? If yes, then it’d be a good idea to lure customers in with promos and favorable deals.
In addition to gaining initial attention (and sales, hopefully), it’s important you re-target those who’ve already visited your page. You already know that they’re interested in your business. Their attention plus new visitors’ attention all make for a greater chance at profit.