Category: Facebook Marketing


Building A Facebook Business Page Is Easy

November 7, 2017

Facebook Marketing

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If you want an engaging Facebook business page, here’s what you need to know:

1: Don’t confuse business pages with personal profiles.

If you create a personal profile for your brand instead of a Facebook Business Page, you’re going to miss out on content creation tools, analytics and paid promotional opportunities.

Worse yet, people will have to send you a friend request before they can engage with you.

2: Don’t create a ‘professional profile’ associated with your business.

Let’s say you have a personal profile on Facebook and you want a second profile for professional reasons. This goes against Facebook’s terms of service and could get you in trouble.

3: Choose a friendly, engaging cover photo.

This cover photo takes up most of the room above the fold on your Page, so you’ll want a high-quality image that attracts and holds your visitors’ attention.

You might consider hiring a professional to create this image for you.

Keep words in the image brief and to the point.

Faces work well at holding attention, and bright colors are good, too.

4: Use a profile picture that’s easy to recognize.

It could be your logo or your headshot if you’re the face of your company.

Being recognizable is important to getting found and liked, so choose your picture carefully and then use it consistently.

5: Fill out your ‘About’ section.

This isn’t visible anymore when visitors arrive on your page, yet it’s still one of the most clicked-on items when they want more information about your business.

Put in your general description, company information, your story or whatever fits for your business.

6: Add a call-to-action button.

This is a great way to drive traffic to your website and build your list. Your call-to-action button might be to have visitors watch a video, sign up to your list and so forth.

7: Post often, but not too often.

If you don’t post for months at a time, then your business does not look professional. Heck, you don’t even appear to be in business anymore.

But if you post non-stop, you’ll likely annoy people.

It’s a matter of finding that happy medium, and that can vary from one business to another.

8: If you have the time to respond, then let fans message you privately.

It’s an awesome idea to let your customers and fans send you private messages – this can result in better customer service, fewer complaints made publicly and even more sales.

However, if you don’t have time to respond to these private messages then it might be best not to enable private messaging.

9: Monitor your page and respond to comments promptly.

You can monitor and respond to comments using the ‘notifications’ tab at the top of the page.

10: Pin important posts to the top of the page.

As you post, older posts get pushed down and buried. But there are times when you want a post to remain at the top, even after you’ve published new posts.

You can pin one post at a time and use these to promote events, offers and announcements.

11: Post visual content in your Timeline.

Photos and videos are up to 40 times more likely to get shared on social media, so take advantage of this fact and share lots of visual content.

12: Consider using live video.

People typically spend more than three times more time watching a Facebook Live video than they do a recorded video.

13: Use Facebook’s targeting tools.

You can target certain audiences with tailor-made updates. Segment by age, gender, relationship, location and so forth, and then send highly targeted messages to those groups for a greater response.

14: Promote your page. A lot.

Create an ad to promote your page, choose your target audience and choose your budget. Make sure your ad is directly targeted to your ideal customer and test.

15: Measure your success.

Dig into your page’s insights to track Facebook-specific engagement metrics. Analyze and adjust as needed.

It might all sound complicated, but you’ll quickly get the hang of everything here.

Step by Step to Advertise on Facebook

November 7, 2017

Facebook Marketing

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How to advertise on Facebook?

Digital entrepreneurship and the growth of new types of consumers have made possible many ways to acquire income online. One of these ways is through Facebook Ads, an important platform for anyone who wants to work with advertising and affiliate programs.
However, unlike many people think, working with the internet requires planning and know-how. So, know more about Facebook Ads.

What are ads on Facebook?

Probably at some point in your browsing through Facebook, you’ve already seen ads on the screen. These ads are products of the Facebook Ads tool and great way to advertise and invest in marketing.

Facebook Ads makes it possible to advertise ads within the social network platform itself. In addition, Facebook provides several tools for building more effective campaigns.

Ads on Facebook can be targeted according to the user’s profile, personal preferences, location, gender, and more. Making it possible for the advertisement to meet the right target audience and potential customers, making it possible to purchase.

Initial Strategies for Using Facebook Ads.

For those who are starting this business, it is important to follow some basic strategies to enable increased sales of their products. Among them, the following stand out:

1. Medium / Low Ticket Products.

Because Facebook is a platform whose main focus is not sales, no one will turn to the social network to buy a specific product. Therefore, purchases made by Facebook occur instantly and impulsively.

For this to occur, it is recommended to offer low ticket products, so that the consumer decides to buy quickly.

2. Include link to sales pages.

An important way to make sales by Facebook Ads more effective is to include the link to the sales page in the ad. By clicking on the advertisement for more information, the consumer will automatically be sent to the sales page, encouraging it.

3. Segmentation of advertising.

An important factor when advertising on Facebook is ensuring that advertising reaches the target audience. Facebook ads offer tools that allow you to target the ad according to demographics, interests, and consumer behaviors.

4. Ad test.

As much as you already have a good campaign, it’s important to choose different different types and formats of low-budget ads and test their reach and functionality. According to the results obtained, it is possible to predict and efficiency of the investment and gradually increase it.

5. Pixel optimization.

One of the functions that the pixel has inside the Facebook Ads tool is to perfect your ad for conversions. For example, the pixel code will tell Facebook which people are most likely to access the site’s purchase page, forwarding the ad to those people.

6. Wait for results.

The advertiser should keep in mind that even if there is a possibility of same-day purchases, the ads take time to reach good reach, so you have to be patient and wait for the good results.

The possibility of same day sales

As already said, Facebook is a lot of high-reach platform. It is estimated that 95% of its users connect to the network every day. Within that number, half stays for more than half the day online. That means a lot of exposure time to ads.

So if you use the right strategies for targeting and optimizing your ads, you may have a good number of sales in addition to the ad’s publication. However, to make this reality feasible, it is necessary to invest in segmentation, increasing the number of sales per click.

How to choose products to advertise on Facebook

It is very common to find digital products for sale on Facebook, however it is not a rule. What are digital products? They are those who are not physically present, and whose goal is to convey some knowledge or solution to the client.

Examples of digital products include online courses, eBooks, webnarios, lectures, seminars, etc. To find good products for advertising on Facebook, whether digital or not, it is recommended to access platforms for affiliate programs and find a good product in the available catalogs.

Advertising concepts on Facebook Ads.

There are several very effective ways to advertise on Facebook. The form of advertising makes all the difference in the moment of reaching the consumer and the realization of the sale.

• Make a targeted ad: The more specific, the more interested people will access the ad. Decreasing the number of clicks by curious, and increasing the number of clicks by people really interested in the product.

• Indicate scarcity and be objective: In the case of selling services, such as online courses or lectures, phrases that indicate the shortage and need for immediate purchase have a lot of effect, for example “run, limited vacancies” and sentences of the type.

Be objective and go straight to the proposal of what your product offers, maximizing the possibilities of purchase by people really interested.

• Enter testimonials that simulate conversations. This type of ad format arouses the consumer’s curiosity to read completely, absorbing the entire message in the ad.

So if you want to invest in Facebook ads, know that by applying the right strategies and techniques, it becomes a powerful tool for marketing and advertising your business.

Knowing how to advertise on Facebook, for a digital marketing professional or companies interested in getting a good exposure in the most important social network of the moment, has been a constant concern.

Ads on Facebook or Facebook Ads, as they are also known, are a very high-conversion channel, when used with the proper Facebook Marketing techniques.

Maybe the question is not how to advertise on Facebook, but rather, why advertise on Facebook. The answer is very simple: Because it is undoubtedly one of the largest digital channels today and has been incorporated into the daily lives of people, especially Brazilians. Therefore, advertising on Facebook, should be part of any digital marketing campaign.